Marketing management

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Marketing management

Help students learn how to create customer value and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

Pernyataan Tanggungjawab

Pengarang

Philip kotler - Personal Name
Kevin lane keller - Personal Name

Edisi

Global edition

No. Panggil

658.8 Kot m

ISBN/ISSN

978-1-292-09262-1

Subyek

Marketing--Management.

Klasifikasi

658.8

Judul Seri

GMD

Text

Bahasa

Inggris

Penerbit

Pearson

Tahun Terbit

2016

Tempat Terbit

Deskripsi Fisik

714 hal, ilus, index, 27,5 cm

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